Project archive

Seven project
case studies.

Brand, product and campaign thinking shown through the challenge, insight, strategic direction, execution and impact.

Two ULLA Hair models wearing long black hairstyles01ULLA Hair®
Brand Strategy · Product Marketing · Creative Direction

ULLA Hair®

Building a textured hair brand from customer insight to market

Positioning, product development, content and customer experience behind building ULLA Hair®.

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ULLA model sitting outside a fruit market on Rye Lane02Rye Lane Campaign
Creative Strategy · Campaign Concept · Creative Direction

Rye Lane Campaign

Building a campaign world around Blowout24

A Peckham campaign created to expand the ULLA girl, build social proof and produce a flexible content system.

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The Mental Push green logo on a white background03Mental Push
Brand Strategy · Content Strategy · Experiential

Mental Push

Turning a founder’s vision into a clearer brand and community presence

A clearer identity and repeatable content direction carried from social touchpoints into a live community experience.

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A woman in safety goggles conducting an experiment with laboratory glassware04TexLab™
Product Innovation · Customer Insight · Brand Strategy

TexLab™

Testing new categories with the ULLA community

A customer led early access programme for testing product ideas before wider launch.

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SOFTwear by ULLA customer dashboard05SOFTwear by ULLA
Product Strategy · Product Marketing · Customer Experience

SOFTwear by ULLA

Bringing beauty, technology and customer care together

A connected ownership experience built around a clear customer problem after purchase.

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The Upper Room partnerships brochure cover06The Upper Room Tiered Partner Programme
Partnerships · Proposition · Growth

The Upper Room Tiered Partner Programme

Turning a charity offer into a clear partner proposition

A tiered proposition, brochure for partners and outreach approach designed to support new relationships.

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Women in STEM workshop graphic07Women in STEM Secondary School Project
Campaign · Education · Engagement

Women in STEM Secondary School Project

Creating a campaign for visibility and participation

A two week programme and permanent display designed to increase representation and encourage participation.

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Contact

Let’s
connect.

adiguntemi@gmail.com ↗