Brand direction · content system · community experience

Mental
Push.

I helped turn a founder’s vision into a clearer identity, a repeatable content direction and a brand presence that could move from digital into the real world.

Brand StrategyCreative DirectionContent StrategyCommunityExperiential

Founder’s vision→Brand direction→Visual identity→Content system→Community experience

The challenge

Consistency was the missing piece.

Mental Push had an inconsistent visual identity and lacked a cohesive direction across its social presence. The opportunity was to establish how the brand should look, feel and communicate without losing the founder’s original vision.

Defining the brand

Vision first.
Identity second.

I worked closely with the founder to understand his vision, audience and ambition for Mental Push. That became the filter for every creative decision.

Helped drive the decision to change the existing logo
Developed the new visual direction and brand colours
Created greater consistency across the brand
Translated the founder’s vision into a clearer creative direction

Visual identity

A fresh, recognisable system built around clarity and momentum.

Push greenWarm whiteNear black

Building the content direction

Not isolated posts.
A repeatable system.

The new identity needed to work every week, not only at launch. I translated it into an ongoing social direction with clear formats and a consistent visual language.

Content planningCalendar developmentEducational carouselsContent led by quotesSocial content creationCommunity management

Mental Push social story inviting the community to unlock their potential

“Build a brand people can recognise, return to and participate in.”

From digital to experience

The Hidden Path
to Greatness.

I also helped plan a Mental Push event that took the brand beyond social content and into a community experience in person. The event created a space for discussion, reflection and participation around personal potential and growth.